New packaging and a fresh new look for the colorful juice brand born and raised in sunny Rio de Janeiro, do bem™. At Hardcuore, I've had the opportunity to lead the design process along with my creative directors for the rebrand and packaging system.
Credits
Creative Direction: Breno Pineschi and Rafael Cazes
Creative Direction: Breno Pineschi and Rafael Cazes
Executive Directon: Renata Garcia
Strategy: Felipe Teobaldo
Project Manager: Julia Ortman and Fernanda Rodrigues
Design: Julia B. Aguiar, Daniel Kucera and Roma
Character Illustration: Birdo Studio
Motion and 3D: Paulo Simi, Guma Nutinski and Gustavo Schinner
Content: Juliana Lattuca, Gabriela Barbosa, Talita Barcelos and Kelson Santos
Production: Déborah Zapata
Photography: Bruno Machado and Juliana Rocha
Retouch: André Kawa
Styling: Nath Gastim